Dan Nightingale.Work with me
Available for new briefs · UK

Dan Nightingale

Marketing-trained UGC for fitness, family and lifestyle brands.

I write, film and edit UGC built to convert - not just look good. 5+ years in performance marketing and content creation, a wife who creates too, and a proper perfectionist (i.e. people pleaser. Probably works to your advantage).

Dan Nightingale and family
£150k+
Generated · one brand, 9 months
£50k+
TikTok Shop GMV · 12 months
5+
Years in marketing + content
48h
Concept turnaround
Brands I've worked with
Neutonic
JustFloow
Puma
Anker
MyProtein
Huel·Meoky·Applied Nutrition·Warrior Supplements·Chilly's·L'Oréal·Perfect Ted·Surreal·Wellgard
01Work

Selected spec + client work.

Hand-picked highlights. Brand-specific case studies and full client deliverables available on request.

JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
Puma
Sportswear showcase
High GMV TikTok Shop
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
Tech
4-in-1 charging cable
Top-selling UGC piece
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
Puma
Sportswear showcase
High GMV TikTok Shop
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
Tech
4-in-1 charging cable
Top-selling UGC piece
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
JustFloow
Organic Facebook reel - top performer
2M+ organic views · £55k+ generated
JustFloow
Supplement reel - Facebook
1M+ organic views · £40k+ generated
Puma
Sportswear showcase
High GMV TikTok Shop
Neutonic
Nootropic drink - long-term partner
Paid UGC partnership
Tech
4-in-1 charging cable
Top-selling UGC piece
Hitch
Bottle + coffee mug - street interview
Street interview UGC style
02What I do

Full-service UGC - brief in, ad-ready file out.

Concept + script

I write the hook, the body and the CTA. Performance-tested structure, not vibes.

Filming

Mobile-first, lit and framed for paid social. Multi-hook variations on request.

Editing

Cuts, captions, B-roll, sound design. Delivered ready to push as an ad.

Multi-platform

TikTok, Reels, Meta + YouTube Shorts. Aspect ratios sorted on delivery.

03Why me

Most UGC creators are great on camera. Few of them know how an ad actually works.

Marketing-trained.

5+ years in performance marketing, currently leading creative on a 7-figure UK supplement brand. I think in CTRs, hooks and three-second openers - and the numbers back it up.

Your demographic, not a stand-in.

If your customer is a working male in his late 20s or 30s - fitness, supplements, tech, finance, SaaS, dad-and-business brands - I'm already there.

Husband-wife duo available.

Need couple POV, family demos or his-and-hers content? My wife creates too. Book us together and skip the casting call.

UK-based, fast turnarounds.

48-hour concept turnaround, 3-5 days to delivered cuts. I run a business - I treat your deadlines like one.

04Niches

Where I'm strongest.

Briefs outside these are welcome - but these are where my background gives you an unfair advantage.

Supplements & health
Protein, longevity, sleep, gut
Fitness & wellness
Apps, equipment, recovery
Productivity & SaaS
Where my marketing brain is a moat
Personal finance
Investing apps, money tools, banking
Home & lifestyle
Home goods, family setup, everyday gear
Family & parenting
Couple, family and his-and-hers - solo or with my wife
05Process

From brief to ad-ready file in under a week.

01
Brief

Send me the product + a sentence on the angle. Or just the product - I'll handle the rest.

02
Concept

Within 48 hours: script, hook variations, shot list. We lock direction before I film.

03
Film + edit

3-5 days. Mobile-first, paid-ad ready, captions burned in, audio mixed.

04
Deliver

Final cuts, raw footage on request, 2 rounds of revisions included.

06The Duo

Two creators, one brief, half the headache.

My wife is a UGC creator too. If your product needs a couple POV, a family demo, his-and-hers, or paired content across two demographics - book us as a duo.

One brief. One invoice. Two creators who actually know each other (and your product by the end of it). Perfect for parenting brands, home goods, fitness, travel, wellness - anywhere a “real couple” beats two strangers reading from the same script.

Dan
Marketing-trained
Dan
Dad / business / fitness / SaaS
Lydia
Mum creator
Lydia
Mum / beauty / wellness / home
07Contact

Got a brief? Got a product? Got a vague idea?

Email me. Tell me what you're selling, who it's for, and any creative direction you've already got. I'll come back within 24 hours with concepts or honest “this isn't a fit.”